Wednesday, October 13, 2004
A 'Rather-less' Media
(Note:
For more than two years, Yisrael Medad and Eli Pollak of Israel's Media Watch, published a column in the Jerusalem Post on Israel's print and electronic media. First weekly, it appeared as commentary and analysis on page three of the news section. During its second year, we were published but once every two weeks and it appeared as an op-ed article in B section.
On October 12, 2004, we were informed by Sol Singer that David Horovitz, the paper's new editor, had decided to axe the column, saying that the paper wanted a more "middle" political line.
Below is our last article to appear as it was originally written and submitted before it was edited in a fashion that, in my opinion, was unprofessional and lacking in the finesse needed.
I hope to use this blog to maintain a free and unfettered voice on Israel's media.
Yisrael Medad)
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A ‘Rather-less-biased’ Media
Yisrael Medad and Eli Pollak
The hottest American media item is the CBS television network’s 60 Minutes program pie-in-the-face. It recently aired a story on George W. Bush's National Guard service claiming he had received preferential treatment but it turned out that the tale was based on forged documents or, as CBS asserted in its eventual apology, letters that they could not authenticate.
Dan Rather, at 71, the show’s host, is one of America’s outstanding TV news personalities. Even though he also somewhat apologized the affair is nevertheless being termed DanScam and Rathergate.Rather has been around for a long time.
In 1963 he was the first to broadcast John F. Kennedy’s death by assassination. Later, after verbal altercations with President Richard M. Nixon, Nixon once quipped, "I am sure Mr. Rather thinks the best kind of press conference is one with him alone."
The official line from CBS was that the network had every reason to believe that the story was legitimate, although the truth is that CBS had spoken to experts who doubted the documents' authenticity before the broadcast. Rival FOX cable network head, Rupert Murdoch, reacted, saying Fox would have been crucified for CBS mistake. And then he went one step further, commenting that, "the traditional media in this country is in tune with the elite, not the people."
Another media critic wrote: “the story of the fake documents aired is deeper than just one man's fall...it is the story of technology's transition”. He was referring to the new powerful alternative media outlets: the bloggers who populate the Internet-based news sites. CBS icon Dan Rather was brought down and shown to be non-ethical, if not borderline criminal, by independents, usually working in their dens late at night in their pajamas.
This is not just a riveting American story. It has ramifications extending beyond the ongoing political-cultural debate in that country between liberals and conservatives.
Indeed, Israel’s media consumers can learn a lot from it even though the media itself, we fear, may not.
Lesson #1: yes, there is a media elite, and it usually is liberal and progressive.
In responding to one of Israel Media Watch’s (IMW) first complaints, then IBA head Motti Kirschenbaum reacted to our activities in a radio interview and said that it is only natural that most media people are liberal. After all, he explained, liberals are inquisitive and suspicious, qualities that make for good media. This seemed to open the floodgates of self-confessions for in the following years many senior media stars admitted that there politics were no where near the right, and in some cases, like Shelly Yechimovitz and Aviv Lavie, were Communist for they had voted Hadash.
Many have no better suggestion but to point out that the main stream media needs to hire journalists of opposite ideological persuasions. The option of simply distinguishing between news and views appears to be foreign to their mind.
Lesson #2: while many media people are unintentionally sloppy and non-professional, there are really a few unscrupables who are not above cheating and knowingly fooling their clients, the people who want and need the news.
Recently, Nahum Barnea, Yedioth Ahronot columnist, published a story that Othniel Schneller, the original candidate of Ariel Sharon to head the Disengagement Bureau, had had his car vandalized in his home community of Michmash, across the Green Line. The story, however, was simply not true as Schneller admitted to us. Apprised of this fact, nevertheless, Barnea has not seen fit to correct himself.
Back in 1995, Eitan Oren of IBA’s Channel One TV, broadcast a 10-minute “swearing-in” ceremony of the Eyal group led by Avishai Raviv. Despite its obvious stage appearance, Oren never made amends and attempts to get the law to intervene failed.
Lesson #3: there is a desperate need for a pluralistic media atmosphere.
The closing down of Arutz 7, for example, sentencing their owners and operators to jail terms while dozens of other non-licensed stations continue to broadcast with no similar judicial measures taken against them smacks of a political and ideological animosity percolating in the denizens of the State Prosecutor’s office as well as the State Attorney’s bureau. The law controlling the licensing of broadcast networks desperately needs a modernization.
Lesson #4: watchdog groups, advocating unbiased media who monitor the broadcast waves, are a crucial component of Israel’s democracy.
The media belongs to its consumers and all the more so public broadcasting that dominates Israel’s radio and television programming. The people need a defense group that will protect their rights to a balanced, responsible, non-partisan, fair, professional and ethical media. Media governing bodies, including the Press Council, must have representatives of the public appointed to them, persons who can assure the pluralistic nature of Israel’s society.
That’s what democracy is all about.
In America, the demand is being voiced to de-Ratherize the media there. In Israel, let’s start with a Rather-less media here.
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The writers are vice-chairman and chairman, respectively, of Israel’s Media Watch (www.imw.org.il),
the latter a professor at the Weizmann Institute.